Industry · Automotive
Personalized video for automotive: from first interest to the next vehicle
1:1 video at enterprise scale for OEMs, importers, dealer groups, leasing companies and workshop networks.
- Mercedes-Benz
- AMAG
- MAN
- Volkswagen
- Porsche
Starting point
Why personalization makes the difference here
CRM, vehicle and dealer data become individual video experiences that build anticipation, provide orientation and measurably activate customers. For vehicle delivery, onboarding, service, loyalty, cross-selling and repurchase, automated, scalable and GDPR-compliant.
The moment of vehicle handover, the first year with your own car, the end of the lease: automotive lives on emotional moments, and on close cooperation between brand and retail. Personalized videos combine central brand management with local relevance: OEMs deliver the film, dealers and contact persons become visible.
Results from the industry
Fields of application
Personalized video along the customer relationship
Case studies
Selected projects
AMAG Video
New Vehicle Pickup Video
Mercedes-Benz Video
Hyper-personalised birthday film
Mercedes-Benz Video
Personalized onboarding video
Mercedes-Benz Video
“Let it snow”: personalised Christmas film
Mercedes-Benz Video
Birthday greeting video
MAN Trucks Video
Personalised sales video
WM SE Video
Personalised car workshop DOOH campaigns
Volkswagen Video
Personalized XMAS movie
Opel Corsa Video
“Urban Calligraphy”: User engagement campaign
Porsche
Porsche Boxster VIP Testdrive
BMW/Mini
“Wanderlust”: promotion flight activation video /(USA)
Wessels+Müller
“My Werkstatt-Imagevideo”: Movie Creator App for image movies
Clients from the industry
Proven at
- Mercedes-Benz
- AMAG
- MAN
- Volkswagen
- Porsche
- Opel
- MINI
- Wessels+Müller
- Alfa Romeo
- Fiat
- Škoda
Guide “Video personalization”
Why the industry’s big players use personalized video in sales, marketing and recruiting, and which mistakes to avoid. From more than ten years of experience.
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