WM SE· Automotive

Personalised car workshop DOOH campaigns

Wonderlandmovies gets you rolling:. the personalized WM SE car workshop campaigns.

Client: WM SE
Industry: Automotive
Lifecycle stage: Customer acquisition
Technology: Dynamic video ads · Video generators

With a specially developed video construction kit, Wonderlandmovies makes it possible for WM SE and its approximately 2,000 connected car workshops: via a booking tool (Crossvertise, Munich), localized and personalized video campaigns can now be provided with the contact data of each individual workshop. The individual campaigns are then played out in the zip code catchment area of the respective garage on social media and via various DOOH channels. Whether in local cinemas or on DOOH display areas in branches of McDonalds, Shell, Mediamarkt-Saturn ... each workshop now picks up its customers exactly where they are. Film production: Werbefilm.de, Hamburg.