Technology
Dynamic video ads: one brand story becomes thousands of relevant stories
Dynamic video marketing is “data creativity”: ad videos are generated dynamically based on the interests of each micro audience and delivered personally. One brand story becomes a multitude of individual stories, tailored to user profiles and channels. 500 or 500,000 versions: we have the automation to process any data volume.
Creativity
We start with your idea and the message you want to communicate. We analyze and define the personalizable elements of your campaign and develop dynamic, engaging videos for every single audience with you.
Data
Data makes dynamic videos intelligent and relevant. It can refer to the user (location, age, interest), their environment (time of day, weather) or campaign data (offers, promotions, locations), entirely without personal data.
Fusion
When creativity meets technology, personalized video advertising emerges that is relevant to every viewer, with conscious and subconscious messages that create attention and translate into clicks, purchases and brand loyalty.
How a dynamic video campaign works
Data creativity: developing the creative idea based on available data. Data: defining the personalizable elements. Distribution: delivering the individualized videos via social media, email, messenger and programmatic. Evaluation: tracking campaign success with real-time analytics.
In action
Zalando #whereveryouare with Cara Delevingne
Realized together with Facebook and Kemmler&Kemmler: an automatically localized video campaign where every user saw a spot version with their own hometown. 12 countries, 290,000 location versions, €79 million incremental revenue, 40% earned media reach, +54% shop sales, and the only EuroEffie Gold for Germany.
View caseCase studies
Projects using this technology
Zalando Video
“Top Shop”: localized Facebook campaign
Vodafone Video
“Together we can”: dynamic Video campaign
Allianz Video
“Weil wir Cars lieben”: Car insurance campaign
Zalando Video
“Ivy Park”: localized Facebook campaign
Cecil Video
Dynamic Instagram Stories vertical campaign
Versicherungskammer Bayern Video
Localized Youtube campaign
WM SE Video
Personalised car workshop DOOH campaigns
RTL2 Video
“The Walking Dead”: localized Facebook campaign
About You Video
Localized Facebook campaign
FAQ
Frequently asked questions
On which platforms do dynamic video ads run?
Meta (Facebook, Instagram), YouTube, programmatic display/video, DOOH and cinema, each in the appropriate formats 16:9, 1:1, 4:5 and 9:16.
How are the variants targeted?
Via the platforms’ targeting options (location, interests, audiences), we deliver the matching video version for each segment. No personal data of your customers is required.
Ready for videos that reach every customer personally?
Create your own personalized video in 60 seconds or book a strategy call with our team. No obligation, no preparation needed.