Technology
AI hyper-personalization: one spot for every single customer
An individually tailored spot for every customer: data-driven, emotional, precise. We orchestrate leading AI solutions for voice, image and text with our proven film render engine, while keeping a clear boundary: AI creates creative building blocks, personal data is processed exclusively by our own rule-based engine in German data centers.
1. Our own film technology, the scalable foundation
Our self-developed, automated film render engine is the core: modular, brand-compliant, dynamically personalizable and scalable in real time from hundreds to millions. It runs on dedicated hardware in German data centers, no multi-tenant cloud, no third-country transfers.
2. User and customer data, the personalized data basis
Contract data, purchase behavior or interests: we integrate your existing customer data into the video logic, GDPR-compliant and fully automated. This data flows directly into the storytelling of each individual film, rule-based, traceable and without access by AI models.
3. AI delivers the creative variants
Which scene, which text, which tone works best? For each segment, AI generates matching voice-overs, visuals, text variants or avatars, produced in advance, reviewed and approved by humans. We choose the right solutions (including Synthesia, ElevenLabs, OpenAI) and orchestrate image, voice, text and emotion.
4. Delivery, automated, distributed and scalable
The finished film is rendered automatically and delivered as MP4, ready for website, newsletter, customer portal, landing page or external systems via API. Fully automated, unlimited in scale and maximally individual.
In action
The result: Vodafone “Together we can”
The most dynamic video campaign Germany has ever seen: 6.5 million individual videos, each assembled in seconds from personal contract and usage data, with precisely targeted cross- and upselling offers. Honored with the Annual Multimedia Award.
View caseCase studies
Projects using this technology
Vodafone Video
“Together we can”: dynamic Video campaign
Mercedes-Benz Video
Hyper-personalised birthday film
Onlineprinters Video
Reactivation video for existing customers
DMEXCO Video
Welcome video for trade fair visitors
Miral - Yas Island Abu Dhabi Video
Personalised birthday films
Aktion Mensch Video
60th anniversary film
FAQ
Frequently asked questions
Does our customer data end up in an AI model?
No. Personal data is processed exclusively by our own rule-based render engine. AI services generate creative building blocks in advance (voices, visuals, text variants) without reference to individual persons. This separation is part of our AI governance and is documented.
How does hyper-personalization differ from classic personalization?
Classic video personalization swaps defined content dynamically. Hyper-personalization can additionally vary text, voice-over, visuals and offers per segment, creating thousands of creative variants that still stay on brand.
Ready for videos that reach every customer personally?
Create your own personalized video in 60 seconds or book a strategy call with our team. No obligation, no preparation needed.