Stage 03 · Customer Lifecycle
Birthdays, anniversaries, year in review: moments that make customers stay
Occasion-based videos straight from your CRM: birthday, Christmas, Easter, contract anniversary, loyalty status. Automated, on brand, at scale, with open rates static mailings can only dream of.
- GDPR-compliant
- Hosted in Germany
- Rendered in seconds
Happy birthday, Alex Miller! A film just for you
Sample video from the project for Mercedes-Benz
With your name, your city and a voucher unlocked while you watch.
Typical use cases
Where these videos work
Birthday videos with a voucher trigger in email or WhatsApp
Seasonal greetings for Christmas, Easter or New Year: shareable with friends
Anniversary videos: one year with your car, ten years as a customer, 75 years of the brand
Loyalty status, rewards and personal recommendations staged emotionally
Thank-you videos for regulars, season-ticket holders and members
Data points
What makes the video personal
Examples from this stage. You decide which variables flow into the video; only those are processed, rule-based and without AI access.
How we protect this data- first name
- birthday
- customer since
- loyalty points
- vehicle / product
- region
- voucher code
- favorite category
How it works
Three steps to your campaign
- 1
Define the occasion
Birthday, anniversary, season or status change: triggers come from your CRM or loyalty system.
- 2
Story & template
We develop a story that gets more personal with every data point: live action, animation or hybrid.
- 3
Automatic delivery
Every day, for every customer, at the right moment: including voucher logic and reporting.
Connected via HTTPS API, webhook or CSV, compatible with Salesforce, HubSpot, SAP and Microsoft Dynamics. Integration details
Results
Numbers from real campaigns
Case studies
Projects in this stage
Vodafone Video
Birthday greeting video
Mercedes-Benz Video
Hyper-personalised birthday film
Baloise Insurance Video
Personalised birthday film
Miral - Yas Island Abu Dhabi Video
Personalised birthday films
Mercedes-Benz Video
“Let it snow”: personalised Christmas film
Tchibo Video
75th anniversary film
FAQ
Frequently asked questions about this stage
Does this work for millions of customers?
Yes. The Vodafone birthday campaign runs for more than 20 million customers, rendered in real time every day, with six personal variables in picture and sound.
What data do we need?
Only the variables that appear in the film, e.g. first name and birth month. Purpose-bound processing with a DPA, defined deletion periods and no AI access to personal data.
Ready for videos that reach every customer personally?
Create your own personalized video in 60 seconds or book a strategy call with our team. No obligation, no preparation needed.