Tchibo· Retail & consumer goods
75th anniversary film
Anniversary campaign: 75 years of Tchibo
- Client
- Tchibo
- Industry
- Retail & consumer goods
- Lifecycle stage
- Customer acquisition · Loyalty & retention
- Technology
- Audio personalization · Data-driven video · In-video mapping
Watch the film
Tchibo celebrates its 75th anniversary together with the community and thanks each individual customer in a special way.
The personalized video is offered together with a coffee voucher that can be redeemed in one of around 500 Tchibo stores. In this way, the appreciation for the customer also becomes an invitation to shop.
To watch the video and receive the voucher, Tchibo customers must log in to their Tchibo store account. This also reactivates inactive customers who have not made a purchase for a long time.
Example video
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