Coke Light· Retail & consumer goods
„Sexy Messages“: video generator
Coke Light Video Generator “Sexy Message”
- Client
- Coke Light
- Industry
- Retail & consumer goods
- Lifecycle stage
- Customer acquisition · Loyalty & retention
- Technology
- Audio personalization · Dynamic scenes · Greeting videos
Watch the film
Hollywood star and heartthrob James Franco is the new Coke Light man in a TV spot created by the agency Ogilvy, Berlin. Under the slogan "For those who are really sexy", the video generator - as a web and mobile app - provides female users the chance to send a sexy video compliment from James Franco to themselves or their "BFF". The highlight: James Franco addresses the recipient in the video by her first name - or from a list of pet names – which can be interactively put together with an individual video compliment and then shared on the social web.
Example Alexandra (Compliment Mutterliebe)
Beispiel Yasemin (Compliment Wild & Schön)
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