“Let it snow”: personalised Christmas film

Mercedes-Benz wishes its customers “Merry Christmas” in a moving and highly personal way with a personalized video.

Demo Video - Personalized for Max

Through programmatic personalization of motion picture, voice, and text, the recipient is fully immersed in the film. This is made possible by the Wonderlandmovies real-time personalization engine: Baked just-in-time for the holidays: Almost 500,000 highly personal videos for Mercedes customers, friends, and employees are automatically created and reach their recipients within just three days. The creation comes from SXCES Communication, Kassel, and film production by Unlimited Visions, Hamburg.