Porsche· Automotive
Porsche Boxster VIP Testdrive
Case Study Porsche
- Client
- Porsche
- Industry
- Automotive
- Lifecycle stage
- Loyalty & retention · Customer acquisition
- Technology
- Data-driven video · In-video mapping
Watch the film
Video personalisation and real-time video generation for the Porsche Boxster iPhone app.
This iPhone app, created by the agency Bassier, Bergmann, and Kindler, lets Porsche fans turn fictional driving training into a documentary film.
To increase their films’ authenticity, fans are able to personalise dynamic content such as location, date, and a VIP pass.
This dynamic content and the scenes are assembled in real-time, rendered into a finished- product video and loaded onto the user’s own iPhone.
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