WM SE WM SE· Automotive

Virtual 360° VR Sneak Preview

Virtual 360° VR Sneak Preview for WM Autoteile cinema spots

Client
WM SE
Industry
Automotive
Lifecycle stage
Customer acquisition
Technology
VR 360°
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WM SE would like to help its approximately 2,000 automotive workshops to become better known locally and offers the workshops personalizable cinema spots, which are presented via the in-house workshop trade fairs that take place in various German cities. The highlight: the trade fair visitors can admire a sneak preview of their future spot live via VR in a virtual cinema hall. The concept of showing their own spot as a preview convinces the target group and has contributed to an increase in the completion rate of over 200 %.

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