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Volkswagen Volkswagen· Automotive

World Championship Campaign

Volkswagen World Championship Campaign: personalized Fan Video

Client
Volkswagen
Industry
Automotive
Lifecycle stage
Customer acquisition
Technology
In-video mapping
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As a thank you to their fans, Volkswagen has launched a personalizable video in which the fans play the leading role. Under the slogan, "We won, now you win", the film explains that Sebastien Ogier’s three World Rally Championship titles are in large part due to his fans. The campaign page can be reached with the hashtag #thetripleisyours.

Volkswagen WRC example movie

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Volkswagen

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