Lascana/Otto· Retail & consumer goods
„Fall in love with you“: user engagement campaign
OTTO/Lascana
- Client
- Lascana/Otto
- Industry
- Retail & consumer goods
- Lifecycle stage
- Customer acquisition
- Technology
- Audio personalization · Face mapping · In-video mapping
Watch the film
Under the slogan, "Fall in love with you", Otto’s lingerie brand LASCANA invites users to create personalized videos for themselves or for friends. In addition to beautifully made personalizations – for example, on billboards and on a magazine cover - the highlight of the film is personally addressing the viewer by their first name, a feature made possible by Wonderlandmovies’ audio personalization technology.
Lascana example video made for Marina
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