Lascana/Otto Lascana/Otto· Retail & consumer goods

„Fall in love with you“: user engagement campaign

OTTO/Lascana

Client
Lascana/Otto
Lifecycle stage
Customer acquisition
Watch the film


Under the slogan, "Fall in love with you", Otto’s lingerie brand LASCANA invites users to create personalized videos for themselves or for friends. In addition to beautifully made personalizations – for example, on billboards and on a magazine cover - the highlight of the film is personally addressing the viewer by their first name, a feature made possible by Wonderlandmovies’ audio personalization technology.

Lascana example video made for Marina

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