Ulla Popken· Retail & consumer goods

Personalized compliment generator

Ulla Popken Compliments Generator & Vertical Story Campaign

Client: Ulla Popken
Industry: Retail & consumer goods
Lifecycle stage: Loyalty & retention · Customer acquisition
Technology: Audio personalization · Film production · Greeting videos

The Compliment Generator offers users the opportunity to create a video compliment for themselves or the "BFF", which is presented by model and presenter Jana Ina Zarella.The highlight: Jana Ina addresses the recipient in the video with her first name - or a selectable nickname - and an individual video compliment can be interactively compiled from various compliments and then shared on the social web. The campaign is advertised on Instagram with an eye-catching story ad in full-screen vertical format.