Lufthansa· Travel, leisure & entertainment
“Fantrip”: Facebook chatbot campaign
Lufthansa Fan trip
- Client
- Lufthansa
- Industry
- Travel, leisure & entertainment
- Lifecycle stage
- Customer acquisition
- Technology
- Chatbots · In-video mapping
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Lufthansa "Fan Trip" campaign (Messenger ChatBot plus personalized video for Facebook, Weibo and WeChat ) : win a VIP Trip to FC Bayern München. Creative lead: Kolle Rebbe, Hamburg. Markets: North America & China.
Example video
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