“The big Edeka cheer”: viral campaign

Edeka sends a personalized video campaign with three V-Cards to join the European Football Championship 2016. In all three themes - "nudist camp", "balcony" and "beach" - a prankster fan group storms a barbecue and sings a special chant, for example, "Who here has the hottest barbecue in the world? Barbecue in the world? Barbecue in the world? Claas! Claas! Yes, you have the hottest barbecue in the world, barbecue in the world, barbecue in the world. Claas, Claas!"

Wonderlandmovies has implemented the campaign site and the personalized movies in cooperation with the agency Jung von Matt. The highlight of the film is the personal contact made using the first name of the recipient, which is made possible by Wonderlandmovies renowned audio-personalization technology.

Example video "Camping"

Example video "Beach"

Example video "Balcony"