“Live Loud”: User Engagement Campaign

In this viral video, filmed completely from a subjective “GoPro style” perspective, you experience a flashback of the previous night and the crazy stuff that went on. The hungover “Hero” wakes in a totally smashed up room, his upper body scribbled in marker pen, clothes strewn everywhere, and beer bottles and broken furniture all around him….what happened? Through a “flashback” – a stylistic device known from the film “Hangover” – the details of a crazy night are revealed and the puzzle solved. EMP Heavy Metal Merchandising wants to show their younger target group, in particular, that EMP stands for fun, and to reinforce their own “Live loud” claim.