“Heartbeats”: user engagement campaign

Deutsche Telekom has launched a Europe campaign aimed at young target groups under the hashtag #heartbeats2015, created by the production unit of vice.com, the trendy youth magazine.Three videos can be personalized via Facebook with users’ own photos and films and then shared with friends and loved ones. The films, which are dynamically generated in real time, can be played in different country versions.

Example movie "Cats"

Example movie "Yodel"

Example movie "Rock"