Lalux Insurance· Insurance & banking
Easydate: face-in-the hole video
Personalized video campaign for Lalux insurance sets new benchmark for face personalizations.
- Client
- Lalux Insurance
- Industry
- Insurance & banking
- Lifecycle stage
- Customer acquisition
- Technology
- Face mapping · In-video mapping
Watch the film
In the TV and cinema spots for Luxembourg insurance firm Lalux’s product "Easy-Protect”, everything that can go wrong on a date, does go wrong. Wonderlandmovies’ extension of the campaign has made it possible to slip into the role of the actor using a computer or smartphone.
The campaign is not only successful, but also a benchmark for a new personalization method in which the face on the uploaded photo is automatically detected and merged with the performer's face - the fastest and best way to personalized videos ever. Whatever follows now must at least be at least as good and as easy.
Example video "Female"
Example video "Male"
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