ERGO· Insurance & banking
Ergo corporate film rebranding 2019
ERGO image film for brand relaunch
- Client
- ERGO
- Industry
- Insurance & banking
- Lifecycle stage
- Customer acquisition
- Technology
- Audio personalization · Data-driven video · Film production
Watch the film
Ergo-Versicherung has entrusted Wonderlandmovies with the image film for the brand relaunch. The film is also intended to appeal to the younger target group and focuses on the new digital and mobile communication channels. A highlight of the film is a scene in which a personalized dialogue with the language assistant "Alexa" is featured. The film has a cross-media concept and will be shown in 16:9 widescreen and 4:5 portrait formats as campaigns on Youtube, Facebook & Instagram, on the local intermediary websites, digital signage displays and in cinemas. The film was conceived and realised in full service by Wonderlandmovies and shot in Cape Town at the beginning of 2019 with the director Thomas Neunreither and the production „Way Ahead“.
16:9 variant for desktop PCs, Youtube, digital signage and cinema
4:5 variant for smartphones and social media
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Concept
Film production
Technical realization