Warner Music Warner Music· Travel, leisure & entertainment

“Die Lochis”: Personalized Music Video

The Lochis: nice that you're here!

Client
Warner Music
Lifecycle stage
Customer acquisition
Watch the film

Playing in the music video of your favourite band - this dream comes true for fans of „die Lochis" (two of Germany's most wide-ranging influencers). For every one of them. In cooperation with Warner Music Germany, a completely new customized marketing campaign has been launched, with which fans can become part of the music video for the current song "Nice das du dabei bist". To participate, simply upload your name, photos and a self-made video. These are then rendered into the official music video in real time via Wonderlandmovies. There Heiko and Roman Lochmann alias „Die Lochis" will watch the video of the fan on their mobile phone.

Example video

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