BASF· Industry, B2B & organizations

Farmersclub Activation Video

Wonderlandmovies uses personalized videos to attract new members to the BASF Farmers Club.

Client: BASF
Industry: Industry, B2B & organizations
Lifecycle stage: Loyalty & retention · Customer acquisition
Technology: Audio personalization · Data-driven video · Film production

How do you turn customers into new members of BASF's Farmersclub - the benefits program with club character? It's simple: With the personalized activation video produced by Wonderlandmovies and Schaller Werbung. In it, each individual farmer is addressed personally on the audio level by the protagonist and thus gets involved. Supplementary video personalization completes the maximally individualized approach.